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VerifiedResearch Services· Founded 2019

The New Real Creative Community

The New Real is a unique hub for AI, creativity and futures research. It is a partnership between the University of Edinburgh, Alan Turing Institute, and Edinburgh’s Festivals. Our research explores how AI impacts on life at a profound level, often interacting with us in fascinating and unanticipated ways, and illuminates how emerging technology can become a creative, playful and deeply impactful part of everyday living.

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HeadquartersEdinburgh, United KingdomEmployees11 to 50Founded year2019Websitenewreal.ccLinkedIn profileLinkedIn

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