The Original Stretchlace

The Original Stretchlace transforms the way people wear shoes by offering a simple and powerful upgrade: elastic shoelaces that turn any lace-up into an easy slip-on. Created by a mom and entrepreneur who wanted to simplify life for busy families and active individuals, our brand has grown into a customer favorite across all ages and lifestyles. From athletes and travelers to parents, kids, and seniors, our products help people move through life with less hassle and more comfort. Featured on Shark Tank and trusted across the globe, we offer a complete collection of Stretchlace solutions including flat and round elastic laces, dress laces, silicone no-tie options, quick-lock laces, and lace clips. Every design focuses on making footwear more functional without sacrificing style or fit. The Original Stretchlace is rethinking shoelaces for the modern world.