The Othr Lab

The Othr Lab is a brand-building and expansion consultancy that helps global beauty, wellness, and lifestyle brands enter, scale, and succeed in India and the Middle East. We partner with founders, investors, and leadership teams to translate brand ambition into operating reality. Our work spans from strategic market entry and localization to retail rollout, customer experience design, and long-term commercial performance. With deep expertise across beauty and consumer retail, we specialize in building brands from the ground up and turning around businesses that have stalled. Our approach blends strategic clarity with hands-on execution, ensuring brands are not only launched but built for sustainable, profitable growth. What We Do Market entry and expansion strategy Retail and operations consulting Brand turnaround and scaling Customer experience design and service innovation Training, education, and leadership development P&L, KPIs, and commercial performance systems Store format design, VM, and new store openings Portfolio and category strategy Who We Work With International and regional brands in beauty, wellness, lifestyle, and consumer retail looking to build a meaningful and scalable presence in India and the Middle East. Our Belief Great brands grow when strategy, execution, and customer experience align. We exist to help founders and brands make that happen.