The Overlap Factory

The Overlap Factory (formerly known as SkyBoy) as been a leading XR agency since 2013, inventors of the patented technology Overlap Reality. We enable Maisons, brands and retailers to produce highly engaging, seamless smartphone experiences, with no app to download. For nearly 10 years, we have been helping our clients construct the necessary reciepes for powerful extended reality; the 360° elements allowing them to captivate attention, immerse users, and engage them. Ideal for brands looking to build a bridge between Virtual/Metaverse and physical realities. Our customers include Dior, Bulgari, Fendi, Zenith, Hennessy (LVMH); Chanel; Cartier (Richemont); Tudor (Rolex); Lancôme (L'Oréal); Paco Rabanne (PUIG); Darphin, Jacquemus, Louboutin, Pandora, Sandro, Maje (SMCP); American Vintage, Galerie Lafayette, Orange, Samsung, Electrolux, Total Energies, Opéra Garnier, Centre des Monuments Nationaux, The Eiffel Tower, and more. With the Overlap Reality technology and the Marketing Platform, brands can:* Capture customers attention, augmenting their physical relation to your place or product * Immerse your customers in your brand's universe, conveying memorable messages around your values and savoir-faire * Generate viral messages, shared natively on the user's smartphone * Create more engaging promotional messages, gamification, for new campaigns, collections, events * Generate Drive-to-Store experiences which you can measure, collecting data for analyzing and retargeting your visitors * Sell physical products and NFTs from within the experience The Overlap Factory has been featured on Vogue Business, Les Échos, Le Journal du Luxe, CBNews, Viuz, Maddyness, BFM TV, and more. Come and visit our website to see our case studies