The Pathfinder Group Inc

Specialize in helping companies expand overseas, in Latin America, SE Asia and Europe, plus the U.S. for organizations seeking to expand here. Focus is on market entry analysis and planning. Starts with in-depth research in local market, with market potential assessment and finding best opportunities for market penetration, then developing a detailed "road map" plan for introduction. Directs all research and planning with in-market professional in each market. Key reasons why Pathfinder has been successful- MARKET ENTRY EXPERIENCE: over 20 years helping B2C and B2B companies, all sizes and types, gain a foothold in foreign countries, especially emerging markets (see new web site, for specific examples and case studies)- GLOBAL NETWORK: have relationships with in-market researchers and consultants in most countries who know local culture, business practices and have invaluable connections - critical for establishing a presence- CORE MARKETING COMPETENCIES: career in new business development, so take a practical, holistic approach for each project/market, leveraging expertise in strategic planning and branding, ideation sessins, trend analysis, and market potential assessments- ESTABLISHING LOCAL "INFRASTRUCTURE": finding reliable distributors, agents, lawyers, accountants, office facilities, etc, plus assist negotiations for licenses, subcontracting and other market entry logistics