The Pennington Group

1) what I do, 2) who I do it for, and 3) why it matters to you. Marketing (the ongoing process of engagement whereby strangers are nurtured into advocates) 2. Small business owners (regional celebrities, professional service firms and “mom-n-pop” operations; in other words, those folks who power the economic engine of the American economy) I help create the materials, programs, conditions necessary for more and more people to share with you their pressing concerns (problems) so you can fix them.(I get you more people to talk to and 3. help you close more sales.) My goal is to equip and encourage you so you can confidently make connections, create content and have conversations that lead to commerce. Along the way, I’ll also execute for you (there, all alliterated: equip, encourage, execute)