The People Platform

The People Platform™ is an enterprise software company that was founded to solve the disconnect between consumers and companies. Our cloud-based platform combines mobile and location technology, consumer surveys, third-party data, and behavioral intelligence to map and sequence consumer behavior. This empowers brands and marketers with a contextual awareness and unparalleled understanding of consumers and their behaviors, movement patterns, and experiences. The People Platform’s blend of core and behavioral intelligence services include audience measurement for cinema and Digital Out-of-Home (DOOH) networks, location intelligence – including visitation & foot traffic, as well as consumer pathways & journeys – consumer response market research studies, and consumer segments that can be used to understand profiles & personas, audience activation & targeting, and industry & competitive analysis. The People Platform is part of The Marketing Cloud Platform, an integrated suite of martech tools across market research, media, communications, and creative. Discover how the platform helps your team move faster, think bigger, and create real impact using cutting-edge technology.