The Perfect Storm Lab

Growth brand strategy to win before the fast approaching Perfect Storm of the 2026 World Cup and LA28 Summer Olympics. Merging the largest collection of soccer-specific fan insights in North America with ex-Nike & adidas brand strategy, we enable organizations via a quick, nimble and differentiated approach to tack the boundless opportunities around the game-changing moments to come. Why a LAB? Much like those high school rooms filled with challenges, potential and outcomes – where scientific experiments, research and key learnings all come to bear… We are a collective of fan research, strategy, sponsorship and activation experts. We help brand and organizations take on their challenges and jump the curve to their potential with emerging 2026 fans. We do this by creating differentiated growth outcomes around powerful stories, sales and social good. Let’s chat karl@perfectstormlab.com