The Pinna

The Pinna is an online art gallery and experimental political practice launched by Gloria Campedelli. The project aims to develop a new social business model for arts and focus its research on artists whose backgrounds involve conflict areas, colonialism, statelessness. The gallery commits to re-invest 50% of its income from each sale in charity and cultural institutions in the artists’ country. The beneficiaries will be selected by the artists themselves. Proofs of the charity will be documented on the gallery website and payment receipts of the donations will be provided to clients upon request. The project’s purpose focuses on social issues such as education, gender equality, human rights violation and access to health care in the country of origin of the artists involved. With the hope of a better future, The Pinna believes in a new way to look at the art market, free from speculation and focused on our deepest humanity, making possible a different and sustainable way of collecting artwork.