The Plasencia Group

For over 30 years, The Plasencia Group has been the trusted advisor to institutional investors, lenders, and hotel owners seeking to maximize value across their hospitality portfolios throughout North America and the Caribbean. Founded in 1993, we provide comprehensive, value-added solutions to banks, servicers, insurance companies, pension funds, REITs, and private owners of hotels and resorts. Our national platform combines deep hospitality expertise with hands-on operational knowledge to deliver results even under the most challenging market conditions. Services We Offer: • Investment Advisory & Sales • Asset Management & Owner Representation • Debt & Equity Placement • Portfolio and Single Asset Strategic Planning & Consultation • Hotel and Resort Asset Valuation & Contract Compliance • Dispositions, Short Sales & Section 363 Sales What Sets Our Firm Apart: With offices across the country and three decades of specialized experience, we bring institutional-quality expertise with a personalized approach. Our seasoned professionals have advised on hospitality assets across every market cycle, from major metropolitan markets to resort destinations. Whether you're optimizing a single asset or repositioning an entire portfolio, The Plasencia Group delivers the strategic insight, operational expertise, and capital markets access to achieve your investment objectives.