The Preferred Lie

With golf at our core, The Preferred Lie is a full service creative, brand and marketing agency. We work with a range of leading golf brands, golf apparel manufacturers, golf governing bodies, golf networks & properties. We specialize in end-to-end content production (writing, directing, shooting, editing, sound & music engineering, colouring). Our award-winning services also include brand strategy, social strategy, media day planning, digital signage. Our team is accustomed to working with the likes of Eli Manning, Rory McIlroy, Xander Schauffele, CC Sabathia, Matt Fitzpatrick, Ja Rule, Rickie Fowler, JR Smith, Derek Jeter, Cameron Young and other celebrity athletes. We produce meaningful and inspiring work that resonates with golfers, fans, deepens connections and embodies the soul of the game.