The Reputation

The Reputation is an expert team of creatives and consultants helping clients defend and promote corporate reputation on a strategic and tactical basis. The team’s method is to apply ten rules of reputation within what it calls the ‘reputation zone’. Applying the rules of reputation effectively can transform an organisation. Ignoring the rules can sabotage a brand overnight. The Reputation team positions and packages organisations astutely; refines communications in the zone of influence; promotes credibility and trust; promotes and protects reputations; recognises the need to connect emotionally as well as rationally; and measures success against agreed criteria. The team focuses on understanding the ethos and drivers of the client organisation; understanding and respecting the needs and expectations of stakeholders; giving organisations a strategy and process for communications; imposing a discipline framework; and applying excellence to analysis, strategy and execution.