The Right-Brain Workout

Creativity has the power to transform. To transform you, your mental state, your relationships, your work, and, yes, even the world. So, why is creativity so important? Well, whilst 98% of five-year-olds are considered ‘highly creative’, that number reduces to 30% by age ten, then 12% at age fifteen, and eventually to only 2% among adults. And with robots and AI coming, it’s all the more important to turn to your creative side. That's why The Right-brain Workout is here. With two books already published, a podcast companion called The Right-brain Warm-up, an interactive digital Right-brain Kick-off, we are committed to championing creativity in all formats. It's the fun and energising exercise regime for your brain that you didn’t know you were looking for. And it just might help unlock the creative genius inside of you. Founded by business visionary, Gruen star and 3AW breakfast host Russel Howcroft, along with advertising luminary and social activist Alex Wadelton, and backed by the creative firepower of advertising agency Hardhat, the Right-brain Workout is here to push you to get the very best out of your life.