The Smart Copywriter

The SMART Copywriter is home to a talented bunch of word nerds - skilled in the art of persuasion – with a solid understanding of marketing and consumer psychology. We use all the best words to win over your audience and speak directly to the hearts of your market. Creating smart, engaging content is incredibly time consuming – rather work on your business while you partner with an expert copywriter to create engaging content around your products and services. Our mandate is to deliver easy to understand, enticing copy to showcase your offering in the best possible light. Our copywriters are curious, meticulous researchers, who really like knowing things and can chase trivia, obscure facts and arcane ideas for days before tiring. They are voracious readers and word nerds who especially love words like 'susurration' and 'ceraunophilia'. The ones at SMART Copywriter are extremely talented, consummate professionals with mad copy skills and are only very occasionally insufferable. What can we do for you? Our work spans print and digital formats and we work with clients around the world. We provide copywriting, blogging, editing and proofreading to companies and individuals. We have breathed new life into: • Advert copy • Brochures • Blogs • Company profiles • Flyers • Key person profiles • Letters of introduction • Newsletters • Pitches • Presentations • Press releases • Product descriptions • Products inserts and labels • Reviews • Signage • Social media content • Web copy We’ve written copy on subjects as diverse as banking, eCommerce, eco-friendly skincare, organic olive oil, drug rehabilitation, real estate, insurance, financial management, hospitality, travel and tourism, rugby, law, interior decorating, food and fine dining, fashion and beauty, health and wellness and self-defence. Reach out – we look forward to connecting with you!