The Social Question

The Social Question was born from a simple observation: the most authentic conversations happen on social media, yet traditional market research struggles to tap into this goldmine of insights. Similarly, influencers and creators often lack the proper analytic support to manage their conversations at scale. Two problems, one solution: The Social Question. We developed first-of-its-kind transcription technology (ScribeQ) to bridge the gap between brands and social media audiences. This innovation revolutionizes market research through authentic online conversations while empowering creators to leverage their communities in new capacities. A key differentiator in our research services is the use of influencers and creators via #PaidPartnership, where we collaborate with the to share research opportunities with their communities. We only partner where there is content overlap, ensuring the conversations remain authentic.