The Spotter Lab

Headquartered in Paris, THE SPOTTER LAB is a boutique consulting studio focused on consumer, cultural insights and trends forecasts to drive innovative strategies that help the brand grow. We explore trends at large, because people embrace change in unconventional ways. We look for insights at the interception of what people think, where markets are going, and apply it to possible scenarios. By looking at the world from a different perspective, we identify opportunities to reach the business objectives of our clients. Thanks to a roster of international consultants and a network of changemakers based in Asia, in Brazil, in Europe, and in the USA, we act as real eye-openers, clarifying local markets’ dynamics while having in mind the global context. Far from the usual standardized studies, and thanks to a 100% tailor-made approach, THE SPOTTER LAB helps clients to decode and have access to the most significant trends, innovative ideas and insights from the market in which it operates and from a larger, cross-category perspective. THE SPOTTER LAB works closely with companies across industries, helping executive committees, brand, insight and marketing teams to solve their current challenges and project the brand towards the future. Our clients span from large international companies to medium-size innovators, across fields. Over time, we have developed a solid understanding of the beauty, luxury, fashion, lifestyle, food & beverages markets. Our recommendations are based on active listening of the brand needs and deep understanding of its heritage and purpose, combined with trends forecasting, consumer and market insights, in order to identify opportunities.