The Stats People

The Stats People exist to deliver reliable and actionable insights that help market research agencies make informed decisions. As a seamlessly harmonized ensemble of experienced statisticians and data storytellers, our dedication lies in delivering high-quality statistical consulting, workshops, and data analysis services to clients across diverse industries, ranging from healthcare to entertainment. Our technical and methodological expertise is taken as a given by our clients. We have a broad spectrum of experience and a strong sense of what works and what will not. This proficiency allows us not to be afraid to challenge our clients' thinking to ensure that their proposed solutions fit for purpose. We never rest on our laurels and are constantly looking for ways to deliver the best models and most accessible, friendly deliverables. Everyone on our team keeps their eyes open for innovative ideas and approaches in the public domain, which we can later adapt, pioneering new and improved methods to help clients. That is how our Best-Worst Case 2 (BWC2) model, an entirely new class of choice model and CCR-Johnsons algorithm for Key Drivers analysis were born. But ultimately, we know that market research is about people. That's why we prioritise open and honest communication, and we strive to offer advice that is accessible and communicated in plain English. Finally, our experience of market research since the early 1990s means we understand your world, your client relationships and where we fit in. We are your virtual team member helping you to deliver the very best analysis you can to your clients.