The Substance Group

The Substance Group (SG) is a fully integrated brand engagement agency, offering digital and traditional marketing, communications and accessibility consulting. We go beyond traditional campaigns to create immersive brand experiences, specializing in forging emotional connections and meaningful relationships that elevate brands. From strategic development to flawless execution, our team is dedicated to making your vision a reality. Whether launching a product, hosting an event, or seeking greater exposure, we are the partners you need to enhance your brand. Our Journey: Founded in 2003 by entrepreneur Neil Forester, Substance Group began as an entertainment agency producing events with world-renowned celebrities and professional athletes including Justin Bieber, Lady Gaga, and Rihanna. At its peak, Substance Group produced over 300 events annually, with thousands of attendees. Soon, Canada’s top brands came calling and, given Neil’s extensive network and marketing expertise, it was an easy pivot the integrated marketing and communications work that Substance Group excels at today. Our Impact: We have built unparalleled relationships with Canada's top companies, influencers, and policymakers. Our client roster includes industry giants like Google, Interac, Molson, and Redbull, showcasing our ability to deliver exceptional results and return on investment. Our innovative approach to brand engagement cultivates enduring relationships that enhance and grow brands. Contact Us: Visit our website at to learn more about our services and see how we can collaborate.