The Toy Fair

Organised by the British Toy & Hobby Association (BTHA), The Toy Fair is the UK’s largest dedicated toy, games and hobby trade exhibition taking place annually at the end of January at Olympia Grand and National Halls, London. Positioned in the middle of the industry buying season, The Toy Fair provides an invaluable opportunity for toy manufacturers and distributors to promote their new toys and products for the year ahead to buyers, licensors, the media and wider industry. The Toy Fair is the perfect platform for exhibitors and attendees to build new relationships and maintain current relationships in the industry. Host to more than 250 exhibiting companies, The Toy Fair caters for all the industry, from toy giants to smaller, start-up companies looking to make their mark on the industry in their own dedicated section on the show floor, the Greenhouse Area. Toy Fair 2023 will take place between Tuesday 24th Thursday 26th January, companies can apply online to exhibit at Please note that The Toy Fair is a trade only event, members of the general public and children between the ages of 5 and 15 are regrettably not permitted.