The Twedits

Founded by Tooba Waseem, The TWEdits is a Dubai-based boutique production group and image consulting company dedicated to creating high-quality content for luxury brands in the hospitality, fashion, and beauty space. Beyond styling, we specialize in curating bespoke wardrobe solutions tailored to the unique goals of each of our valued clients. Our production arm employs the latest in camera technology — including Netflix-approved cameras — and a dedicated team that travels globally to bring stories to life with precision and artistry. At the same time, our image consulting practice transforms personal style with meticulous attention to detail, leveraging color theory, body shapes, and trend insights to help clients exude confidence and showcase their authentic selves. Remaining at the forefront of both fashion and creative production is ingrained in our DNA. Through continuous research and active engagement with global style leaders, designers, and industry events, The TWEdits delivers innovative solutions and world-class content that elevate brands and individuals alike in today’s ever-evolving landscape.