The Uniform Project

Stylish. Sustainable. Socially Conscious. About Us Uniform Project (U.P) is a unique example of philanthropy converging with social commerce. Operating as a creative digital platform, U.P enables individuals to fundraise online by taking on a ‘1 dress’ fashion challenge. Central to the platform is its daily styling exercise, where the act of reinventing the same dress is used to raise awareness about responsible consumerism. The centrepiece of the challenge is the Little Black Dress (LBD), an iconic staple in every woman’s wardrobe. The repetitive nature of this everyday routine creates an addictive quality, fostering an effective fundraising platform while also serving as a marketing avenue for U.P’s product line. In one year, Uniform Project has grown from a successful fundraising platform into a trusted brand that advocates a sustainable and socially conscious lifestyle. With press from around the world, endorsements from Google to the World Bank, and an evolving partnership with eBay, the Uniform Project is one of today's most creative and promising examples of social enterprise.