The Vibe Shift Group

Strategic Business Advisory | Thought Leadership | Consultancy | Media CEO & Founder of THE VIBE SHIFT GROUP, Jenifer DeSofi is a multifaceted enterprise leader who operates with a consistent blend of art and science. Throughout her career, Jenifer has led all aspects of Product, Brand, and Experience creation from design through delivery for some of the world’s most beloved and iconic brands. She has a proven track record for creating and launching new brands from identified whitespace, repositioning and reintroducing legacy brands at critical pivot points, and maximizing and building continued relevance for mature brands. Jenifer is a strategic, values-based leader with 25 years of experience in complex, multinational, publicly-traded companies. Most recently, Jenifer held the role of EVP, Head of Global Product Creation for the consumer products division at The Walt Disney Company. There, she had the honor of leading a global team of over employees across creative, design, merchandising, retail strategy, and supply chain, and bringing the most beloved products in the world to fans around the globe. Her scope spanned 130+ categories, representing over $60B in market share, and was accomplished through a strategic, multi-channel, multi-brand approach. Prior to Disney, Jenifer spent 15 years with Levi Strauss and Company, leading merchandising, product design, and marketing. During her tenure, she drove significant business value by maximizing the portfolio and segmenting the marketplace through market-leading product innovation, new brand strategies, and new consumer acquisition. Brand President. CXO (Chief Brand Officer, Chief Creative Officer, Chief Product Officer, Chief Merchandising Officer, CMO, Chief Growth Officer)