The Vidar Concept

the vidar concept is the creative outfit created by Vin Eze in 2018 to address the professional need for structure in how they present their expertise and deliver freelance work. Starting with graphic design, motion design and animation for small businesses in Africa, US and the Caribbean, it soon evolved into a defined branding practice, delivering: brand strategy, product architecture, organisational alignment, culture & change management, business transformation and brand activation for startups and scaleups. the vidar concept operates a unique "Solo and Stack" model depending on the scope, resource and needs of the client. Solo is a slowed but steady branding & management approach, delivered through a dedicated fractional CBO: evolving the brand from the inside, at the pace of the business and leadership. This favours small businesses and startups working with a lean budget. Stack is a tight, resource heavy, high-priority brand revolution, where a specialised team with layered expertise, work in an integrated manner, to interrogate the business problem and tackle the branding challenge. This is best for scaleups and more established companies.