The Workshop - Business Development

Value Redefined At The WorkShop, we introduce you to the TWS Business Logic—a value generation system that maximises the effectiveness of your business efforts. Our focus? Content—the true source of value creation. The TWS Business Logic steers the direction and production of value towards clear and high-value customer propositions in line with the vision and values of your business. We help you evolve, expand, optimise and represent your value proposition in ways that ensure high returns and keep you ahead of the competition. Services The TWS Business Logic model evaluates the quality of content your company produces and the logic utilised in its production. It allows the conception of ideas that lead to high-value propositions and the constructive realisation of solutions that address the cause of problems, not just the symptoms. Content Generation To maximise value and shield your business from the competition, all your activities need to be interconnected with the logic that your proposition to the customer demands. Content Development Developing your proposition allows you to position and reposition your product/service and brand swiftly and successfully, safeguarding their relevance and value through changing times and emerging threats. Content Structure Organising, synthesising and effectively utilising the content of your proposition to your customer is fundamental to developing strategies that provide market wins. Content Expression How you express your propositional concept in product attributes, communication, packaging, pricing, and all visual, verbal and behavioural representations determines the clarity of your promise and, therefore, your position in the market. INDICATIVE INTERNATIONAL CLIENTS: IKEA, European Central Bank, Microsoft, BP, Unilever, Johnson & Johnson, Arla, HSBC, Coca-Cola, WWF, Village Cinema, British Council INDICATIVE NATIONAL CLIENTS: Alpha Bank, Public, Skai, Feelgood, New Democracy, Pasok, Goody’s, Mythos