Theavantgarde

The magazine TheAvantGarde is an infoproduct that discusses fashion, art, and culture, primarily aimed at understanding those who are not seen by mainstream media, and especially focusing on contemporary culture in Mato Grosso. In the January edition, the magazine addressed self-esteem and life on social media, as well as fashion criticism, film reviews, music, style tips, and well-being for the home and environments. The overall concept of the magazine arises greatly from its own name, Avant Garde, which is a term of French origin widely used in the arts and culture to define that which is ahead of its time, that breaks its bubble, that is outside the norm. In the end, this is what the magazine's team seeks: to create something that does not yet exist, a platform that discusses fashion and style tailored and designed for the fashionista audience of the Midwest, which is not in the spotlight of other major media outlets, which confronts the Southeastern hegemony of the fashion industry.