Three E Insights

THREE E INSIGHTS IS A RESEARCH AND STRATEGY CONSULTANCY that focuses on human understanding, insight development, market opportunity and experience design to deliver an end-to-end solution based on consumers' functional and emotional needs, activated within the appropriate consumer context and accurately accounting for consumer interest to deliver a thoroughly vetted opportunity that not only meets a consumer need (relevance) but also fulfills an unmet desire or motivation (resonance). This consumer-centric thinking and strategy paves the way for true engagement - not one-off purchases or fleeting loyalty. THE THREE E INSIGHTS' strategic model was developed by its founder and principal, Kelly Tackett, a lifelong storyteller (courtesy of Northwestern's Medill School of Journalism) who found passion and purpose bringing to life the stories of consumers while working in senior level positions at some of the largest market research companies in the world as well as on the insights and strategy teams of two Fortune 500 companies. LET THREE E INSIGHTS HELP YOUR COMPANY UNCOVER THE EMOTIONS, EXPERIENCES AND ENGAGEMENT TO DRIVE GROWTH IN UNEXPECTED PLACES.