Thrive Juices

Thrive Juices is the culmination of a necessity to address the neglected wellness of underserved communities and the desire for nutrient rich yet palatable juices. Thrive Juices was created by James Kelso, a health conscious, fitness enthusiast. James's story originated from humble beginnings in New Orleans, Louisiana. New Orleans while being one of the most beautiful cities, has some of the highest racial income disparities in the United States. The city and state also have one of the highest poverty rates for Black Americans. James was raised in the Magnolia projects, one of the many subsidized housing developments that once occupied large swaths of the city. James didn't grow up with healthy food options in his neighborhood. He watched his family and community suffer from diseases caused by unhealthy eating habits. After the death of his father, caused by a stroke and high blood pressure, James decided to not let his family's legacy be plagued by the consequences of poor eating behaviors. James also inspired his mother to become more aware of what she consumed. She took an interest in juicing. Like many of her Cajun and Creole delicacies, her juices were rich in flavor. It was as if she knew exactly what fruit and vegetable combinations to trigger mouthwatering sensations. Eventually the idea was born to share this family treasure with the world. However, James wanted to ensure that everyone could benefit from this healthier option. He wanted include forgotten communities in his mission to better the world. So it became for every bottle sold, an opportunity was given to level the playing field for so many left behind.