Tk Digital

We absolutely love toast, not just because it’s incredibly versatile and delicious, but also because it requires a variety of tools in your kitchen. Years ago, a series on lean manufacturing used toast as an example to show how you can continuously improve and make the most of your resources for toast-making. This idea originated from the Japanese concept of kaizen, which means “change for the better.” That’s why we started Toast Kaizen Digital, also known as TK Digital (because we’re marketers, after all). We noticed a big problem with the rapid growth of technology and commerce in recent years – we’re not fully utilizing it. The truth is, most ecommerce companies only use about 30% of the capabilities offered by their software-as-a-service (SaaS) tools, and even less when it comes to expensive platforms like websites, analytics, and personalization tools. Our goal is to change this by combining the strengths of an ecommerce agency with the strengths of process and product management not seen before in e-commerce.