Tlc Ads

TLC Ads – Lead Generation for Growth-Minded Businesses We help 5–50 employee businesses turn paid advertising into trackable revenue. No agency waffle, no vanity metrics – just lead attribution systems that prove ROI. And yes, we treat you with actual TLC. What We Do: We build multi-channel lead generation campaigns (Google Ads, LinkedIn, Meta, Microsoft) that connect ad spend to actual profit. Most agencies optimise for clicks or conversions. We optimise for revenue. How We're Different: Lead Attribution Systems: We use WhatConverts to track all lead sources (calls, forms, chat), filter out time-wasters, and sync conversion data back to ad platforms so you're optimising for profit, not activity. Landing Page CRO: We use Microsoft Clarity (session replay, heatmaps, rage clicks) with our proprietary audit checklist – built and refined over 15+ years – to identify exactly why pages aren't converting and provide detailed recommendations. ROI-Focused KPIs: We work with you to define success based on your profit margins and customer lifetime value. A high cost per lead is fine if the ROI justifies it. No Outsourcing: Small UK-based team of three. All client work is done in-house. You'll always know who's working on your account. Who We Work With: Marketing Directors, Founders, and Sales Directors at 5–50 employee businesses (£2k–£50k+ monthly ad spend) who fall into one of three camps: Burned by previous agencies and want a partner who speaks in outcomes, not vanity metrics. Rapidly growing and using Google Ads for the first time – need expert guidance to avoid expensive mistakes. Managing PPC in-house but struggling to make it effective due to lack of time, expertise, or both. Our Team: Victoria Chapman – Founder Gareth Westhead – Senior PPC Manager Emma Coppen – Junior Ads Account Manager A combined 35+ years of PPC and lead generation experience. Based in Southampton. Founded in 2009.