To-Me Cosmetics

Founded in 1996 by Mr. Suleiman Abu Hadwan, S.O.C was born from a story of passion, craftsmanship and vision- Mr. Suleiman, born in Hebron in 1952, began his journey as a talented barber whose creativity and dedication quickly transcended the boundaries of a single profession. Together with his sons, he transformed this humble beginning into a fully integrated company that today stands as a powerhouse in the beauty and personal care industry. The name S.O.C reflects not only the vision of its founders but also the enduring legacy of their values and ambitions. Through strategic growth and a relentless commitment to quality, S.O.C has established itself as a market leader locally and regionally. The company has built a comprehensive ecosystem that includes state-of-the-art factories, advanced training programs, robust local and international distribution networks, and a portfolio of successful brands that define industry standards. At the forefront of these achievements is To-Me Cosmetics, the company’s flagship brand, widely recognized for its excellence and certified with prestigious international quality standards such as ISO and GMP. Complementing this success is the AXE Factory, a cornerstone of S.O.C’s integrated structure, ensuring innovation and precision across its production lines. Today, S.O.C is more than a company—it is a story of heritage and progress, where tradition meets modernity. With pride in its roots and a clear vision for the future, S.O.C continues to shape the beauty industry, driven by values of integrity, innovation, and impact-