Tony Zambito

Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2001, Tony founded the concept of BUYER PERSONA and established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading Fortune 100 companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. He has assisted companies such as HP, Reed Elsevier, FedEx, Pearson, Robert Half International, Microsoft, Genesys, IBM, and Conoco Phillips in customer research, buyer research, and buyer persona marketing. Tony has empowered organizations with buyer personas, which communicate deep customer insights and tells the story of buying behavior. Tony’s pioneering development in Buyer Persona Marketing™ has helped clients to achieve improved revenue performance by as much as 25% year over year, increase customer retention rates by as much 10%, improve ROI on content marketing, and grow revenues in new markets by as much as 15%.