Top Box Associates

Top Box Associates possesses expertise in new product sales forecasting. These forecasts are based on our clients' marketing plans and primary research among target customers. Rather than conduct the primary research ourselves, we instead form strategic alliances with other marketing research companies to offer a combined solution. Our clients benefit from this unbundled use of alliances because they get the data collection and forecasting from dedicated specialists. Accurate sales forecasts for new products – before they launch – is the key to improving financial performance. Top Box Associates specializes in the science and practice of accurate forecasts for new products, line extensions, and relaunches. Top Box clients see improvements to their business performance because: 1. Accurate forecasts identify those new products unlikely to perform to expectations, allowing resources to be reallocated to more promising assets, 2. Optimized marketing support launch plans improve the financial performance of the promising new products in the portfolio, and 3. Clear and accurate projections of business performance lead to more stable results in the financial markets. Top Box Associates focuses on the consumer goods (including food, beverages, personal care products, household products, pet care and food, and OTC medications), alcohol beverages, healthcare (pharmaceuticals, medical and devices), restaurant menu items (including casual dining and quick serve formats), consumer durables, financial services, technology/telecom, home improvement and other sectors that sell their product or services to consumers, physicians or small business owners. Our services are available on a global basis. Top Box Associates is managed by previous principals of FYI.