Town Shop

Over the years, the Town Shop has become the most famous lingerie store in New York City. We specialize in lingerie, and more specifically, the delicate art of fitting. While visiting the Town Shop, each customer enjoys individual attention from experienced fitters who are trained to determine her correct size. This exceptional level of customer service has been the key to our success for over 4 generations. The Town Shop carries every type of bra you could be looking for, from sizes AA to K. We feature an expansive variety of products, including everyday basics, super sexy lingerie, comfy nursing bras and modern maternity wear. We carry all your favorite brands including Wacoal, Chantelle, Natori, Spanx, PrimaDonna, and more. We also provide a wide selection of swimwear, sleepwear, shapewear, hosiery, and accessories. The Town Shop has been featured in many fashion magazines including Vogue, Lucky, Glamour, InStyle, and Harpers Bazaar. We have also been featured in the New York Times, The Wall Street Journal, U.S. News, and World Report. In addition, we were extremely proud to be named in New York Magazine's "The Best of New York" as the "Best Place to be Fitted for a Bra". Please do not hesitate to contact us if you require any assistance. We will be happy to share our expertise with you. And as always, feel free to visit our retail location in N.Y.C. for a unique fitting experience!