Toyboy Warehouse Ltd

The UK's number one dating site for gorgeous older women and charming younger men, Toyboy Warehouse was founded by Julia Macmillan in 2006. Frustrated by the mainstream dating sites that do not accommodate toyboy and cougar dating, Julia was inspired to create her own solution - With a notably provocative playful brand identity and a large online following, the site became a media sensation and enjoyed great popularity. Though it retained a loyal membership, the site quietened down after a few years. As a result, it was acquired in summer 2013 by Turn Partners, a small team devoted to the turnaround of under-performing businesses. With a whole new interface and increased marketing efforts, the site is now rapidly gaining popularity once more and enjoying its earned status as a leader within its niche.