Tracking Garden

Tracking Garden is a company that specialises in individual, comprehensive consulting in the field of web analysis. This includes technical integration of tracking solutions and similar tools. In addition, Tracking Garden offers full-service consulting, ongoing monitoring in the field of web analysis as well as visualisation of results. Further focus areas include own developments and/or customer-specific adaptations and enhancements of standard tracking solutions Our services: Individual integration of web analysis: support with choosing a suitable web analysis software and its integration to your website. This is based on your specific requirements and business model, considering current standards and legal requirements. Visualisation of tracking results: creation of individual dashboards and reporting to help integrate gathered data into daily business. This also includes coaching of staff in the interpretation and application of these results. Recommended actions: distillation of recommendations for your media channels (paid/unpaid search engine advertising, social media advertising, banner advertising, video advertising etc) and support with operative implementation as well as benchmarking. Enhancements/Improvements of current tracking solutions: adaption of existing tracking systems (such as Google Analytics) with further functionality (extended Bounce-Tracking, exact-to-the-second time on site, form termination etc.) and integration of innovative mechanisms to eliminate inaccuracies of tracking data such as automated deletion of third-party cookies through Apple's Safari browser.