Trackworthy Group Ltd

TrackWorthy.com is TrackWorthy Group Ltd.’s premiere automotive enthusiast and motorsports brand focusing on current model sports and performance cars that are “TrackWorthy.” Metroland Media and Wheels.ca have launched TrackWorthy within the Toronto Star’s Wheels.ca. Wheels.ca is one of Canada’s most popular automotive websites reaching more than unique visitors per month. As the name suggests, TrackWorthy focuses on content related to current model cars that are worthy of driving on a race track. There are more than one-hundred such models produced by forty manufacturers around the world. They range from the attainable, including cars from Subaru, Ford, Chevrolet and Volkswagen, to the aspirational supercars and hypercars from the likes of Porsche, Ferrari, Lamborghini, Pagani and Bugatti. TrackWorthy produces original content including videos, articles and photographs as well at curates and incorporates relevant content from the OEM’s and automotive influencer community. Within Canada, TrackWorthy is available exclusively through Wheels.ca at wheels.ca/trackworthy. Outside of Canada, TrackWorthy publishes through trackworthy.com. Additionally, TrackWorthy maintains YouTube and social media channels. TrackWorthy’s viewer base represents more than ninety countries, with the strongest interest from the U.S, U.K. and Canada, at 29%, 7.8% and 7.4% of TrackWorthy traffic, respectively. TrackWorthy was co-founded by Michael Taylor and Sam Reitman who serve as the company’s co-Presidents. Michael Taylor is a member of the Automobile Journalists Association of Canada.