Tractiv

Tractiv has developed a software platform that provides visibility and security for data transactions in the entertainment and financial industry via a centralized immutable ledger. Data vendors and entertainment studios lose millions of dollars a year from illicit redistribution and contract violations. Data end-users pay too much for data they do not need. They are also vulnerable to audits, litigation from violating licensing agreements, and inefficiencies with regard to how data is used internally. Our solution enables large data producers to prevent illicit data redistribution while enabling the ecosystem to understand data usage. Implementation of the Tractiv software enables producers to distribute content through one platform and recover lost revenue due to illicit redistribution. Data consumers access multiple data feeds through one Tractiv API, eliminate costly audits, and improve how they manage their data purchases. The broader social value of the Tractiv solution is thus increasing industry productivity, greater market segmentation and expansion, and lower transaction costs.