Trade Secrets

Trade Secrets is a leading retailer of salon-quality hair, skin and body products. With over 4,500 products and a full-service salon, we are a one-stop beauty shop! In 1990, two salon veterans Joseph Bellotti and Mitch Petrera joined forces and pooled decades of industry expertise to create a place where women could find everything they needed to look fabulous every day and every night. Since then, Trade Secrets has brought cutting-edge beauty trends to consumers with products and services at competitive prices. We operate over 100 corporate and franchise beauty retail stores and salons for men, women and children in Ontario, Quebec, New Brunswick and Alberta. To learn more about our beauty chains and the professional salon products we sell, visit