Trajectory

Trajectory is social and market research company founded in 2020 by the most experienced market researchers in Georgia who have 7-15 years of experience in the field. Our research expertise includes: •B2B and B2C usage and attitude surveys (market share measurements); •Consumer satisfaction and loyalty studies; •Shopper insights and Customer Journeys •Concept testing and assessment; •Communication materials (commercials, print materials, campaigns, etc.) pre-launch evaluation; •Brand positioning and Brand equity measurement; •UX/CX studies; •Idea generation workshops •Employee satisfaction and loyalty, etc. Trajectory offers full methodological capabilities of qualitative and quantitative tools. Company has successfully implemented online approaches of data collection: Online FGDs, Online IDIs, Online CAPI surveys. Trajectory covers different markets including: Armenia, Azerbaijan, Moldova, Lithuania, Latvia, Estonia. Contact e-mail: info@trajectory.ge