Translumin Productions

Video creation and digital distribution is a marketing disruptor, and, more broadly, a disruptor to how we behave as a species. In the past 20 years, there have been two other big disruptors: the Internet and the Smartphone. Consumers agree. According to a YuMe study, 63% of US consumers who have responded to sponsored video feel it’s the “next big thing.” If you missed being on the cutting edge of the last two major disruptors, you still have a chance to take advantage of the one that’s growing now. Story driven video content elicits 27% higher emotional engagement and 34% longer engagement periods than text and graphics. What would that mean for your company’s sustainable audience growth?