Trata Ai

Trata AI is transforming the multi-trillion-dollar automotive industry by unlocking intelligence from the most important and overlooked dataset: Dealership Conversations. From the showroom floor to the service lane to the BDC phone center, sales and service teams use Trata AI to capture every face-to-face and phone conversation. Our AI automatically transcribes, analyzes, and coaches in real time, helping teams close more cars, upsell more services, and recover missed revenue opportunities. Managers get the power of a virtual ride-along without leaving their desk. Reps get live coaching and roleplay practice with hyper-realistic AI sparring partners that help them ramp faster and sell more consistently. We’re on a mission to make dealership sales and service conversations as searchable, measurable, and coachable as online commerce across the globe.