Trendency

Trendency is a dynamic audience research and engagement company based in Washington, DC, working to provide our clients with a constant understanding of the landscape they are dealing with, allowing them to always make informed decisions. Our world has gone from one where there were predicable times of the day when new information would be provided to most people, to one where we are inundated with new information by the hour. The way we digest and react to information has changed, and market research needs to change as the world changes. Our goal was to move away from providing our clients with a static set of recommendations and instead provide ongoing information that allows for course correction as needed. If you are making decisions based on data from last month, or even last week, it is likely that your assumptions and inputs are already out of date. Our focus is to provide our clients with a GPS for your path forward, not a static paper map. At the heart of Trendency Research is a proprietary online platform that gathers real-time information from your key audiences. Whether that audience is customers, members, or the population at large, Trendency creates an ongoing dialogue in an easy to use, and adaptive platform, that creates a unique combination of questions for each audience member every time they log in. This dialogue allows your audience to feel more in charge of the conversation which ultimately fosters more honesty and better data. Built on a deep-learning infrastructure, our algorithms and predictive analytics provide real-time attitudinal and behavior trends, allowing us to see the world outside of the binary data view that traditional research offers, and instead provide a multi-directional view where our clients understand: what is happening now, what is likely to happen in the future, and why things happened in the past. You can always learn more or book time at https://trendency.com/contact-us/