Trendful

Trendful is building the data infrastructure that powers the resale economy. Our Catalog & Pricing API helps marketplaces, retailers, and authentication companies identify products accurately, standardize taxonomy, and price items in real time using condition-based market data. By connecting fragmented resale data across platforms, Trendful gives companies and consumers a clear view of value and product history, enabling transparency and trust at scale. Our technology powers both B2B and consumer experiences, from enterprise resale platforms to Price Hero, the consumer app for finding and tracking resale value. Use Cases: • Marketplaces & Retailers → automate pricing & listing workflows • Brands → monitor resale value & protect brand equity • Wholesalers → standardize internal pricing • Authenticators → enrich reports with verified resale values • Fintech & Insurance → integrate resale valuations into lending & coverage