Trends Canada

Teens Reacting Effectively and Discovering Style (TREnDS), began in Toronto in 2004, when four teenage girls decided that something needed to be done in response to the growing uniformity in teen fashion and the increasing tendency to objectify young women. Along with a mentor, TREnDS was their response: a fashion and image project was born. It didn’t take long for word to get around. In 2006, TREnDS groups started in Ottawa and Vancouver. In 2007, the Montreal group was formed. The dream binding them together was to discover their own individual styles and make the voice of teens heard by the fashion industry. With the collaboration of some professionals, TREnDS is still led by teens, for teens aged 13-18 and has reached thousands of women over the past 10 years through monthly and yearly activities. TREnDS is a national not-for-profit organization located in six cities coast-to-coast (Vancouver, Brampton, Mississauga, Toronto, Ottawa and Montreal), funded entirely through donations and run by volunteers.