True Insights Ltd

True Insights is a boutique strategic insights consultancy. WHO WE ARE We are a highly experienced network of director-level award-winning strategic insight experts. We work across multiple sectors providing clear actionable qualitative and quantitative insights to help our clients make better decisions and have a positive impact. We work with our own clients and also support other research agencies when there are requirements for niche or specialist skills needed. HOW WE DIFFER We don't have a Managing Director, timesheets, or sales targets. We choose a reasonable amount of projects to work on that align with our values. We have the freedom to focus on the work we enjoy. We are proud of the evidence-based solutions and clear actionable recommendations we provide. We have published papers, guest lectured at Universities, presented papers, and ran creative thinking seminars at industry conferences for the MRS and the Institute of Fundraising (IOF). We have worked on the MRS mentoring programme since 2017 and guest lectured at Kingston University Business School. Our Founding Director is a 2023 MRS Equality, Diversity and Inclusion Changemaker of the Year judge and a Chair of Events for the MRS Unlimited steering group, and we have signed the MRS Inclusion Pledge. WE ENJOY: Ad concept testing Communication strategies Brand refresh Refocus legacy strategies for charities Engaging and empowering younger supporters for charities Opportunity creation and ideation Innovation development New Product/ Service Development Packaging Consumer/ supporter journeys