Tuckermedia

Helping Media companies build sustainable performance improvements by optimizing processes for Creative Marketing & Content. Organizational Design & Change Management to achieve commercial & ESG objectives. TuckerMedia works with Media CEOs, functional heads and teams to identify and address gaps between intended strategy and results. With over 25 years’ experience of driving transformational performance improvements for global Media organizations, including streaming, pay-tv and terrestrial media companies, TuckerMedia is uniquely positioned to address some of Media’s most pressing issues, such as: Creative Marketing Strategy • How can Creative output be measured? • What is the ROI of a Creative Marketing campaign? • How to design promotional strategy for multi-platform promotion? • How can the presentation of Content be optimized for engagement? • How to balance reduced Creative Marketing budgets with quality? • How to optimize budgets to launch new products eg. FAST channels? Content • Which parts of the Content value chain can be made more efficient? • How can we streamline processes for Content management? • How can carbon emissions of Media processes be reduced? Structure • What’s best for the business: localized or centralized Creative Marketing? • How can the Creative Marketing function be restructured? • How can we build a high-performing Creative Marketing team? • Should our Creative Marketing be centralized or localized? • How can localization costs be optimised? • What do we need to do to improve/implement an ESG strategy? Systems • How can systems be used to render the Creative production process more efficient and effective? • How can users be persuaded to adopt a new system and use it effectively? Through a holistic approach (Process, Systems and People), TuckerMedia enables Media companies to align their Commercial, Environmental, Social and Governance objectives for sustainable growth.