Two2three2four Ltd

Hello, we're two2three2four and our vision is: Every child healthy! We started two2three2four following personal experience as Mums and Dads trying to navigate around a growing and complex drinks and food market that we felt didn't represent, or give us what we wanted, for our under fives. There's no rocket science in what we do, we provide under fives (or Tiddlypeeps as we call them) and their Mums and Dads with healthy products and an informative, fun digital universe, dedicated directly to them. So many companies and people ignore Tiddlypeeps, or simply slap naff artwork onto products for Tiddlypeeps, but they are awesome and we believe that they deserve to be considered from the inception of a product idea. They're so cool that we consider ourselves honorary Tiddlypeeps :) We've started our journey by creating the very first spring water just for Tiddlypeeps, called WUBLWater. WUBLWater: no sugar, no nasties, just fun! We realised that there was no genuine, healthy, hydrating and fun packaged drink, for Tiddlypeeps, when out and about on family adventures - so we created one. It's certainly not your run of the mill, boring and generic looking spring water - plus, it's in a carton - so good for health and good for the environment! And to support WUBLWater is our brilliant online digital play-space called WUBLWorld - providing brand experience, edutainment and information beyond WUBLWater. Our objective with our products is to create positive food and hydration messages, to empower Mums and Dads and reduce childhood obesity and the other nasty things that obesity can cause in childhood and later in life.