Typography First

A year ago, as a freelance web designer with a hefty client list and a tonne of work on my artistic hands I started to do something most designers prefer not to: read my clients’ sites. And then my own site. On different mobile phones. And I looked at the work of designers who embrace the Typography-First concept and what those content-first, reader-first, big name clients were paying them the big bucks for. And I realised that contrary to what you might expect; Using a Typography-First approach to website design adds many more exciting options to be creative, not less. So I spent a year understanding typography. And I took a deep, long look at how to use the Golden Ratio to structure sites for maximum readability and decided to consolidate everything I’d picked up into this practical Typography guide. Sure, ultimately it will always be down to your clients to come up with awesome, in depth, SEO friendly long-form content. But if you can give those the best shot at the title you can, you’ll give yourself one too. https://anartfulscience.com/typography-first.php