U Baron Group

U Baron Group is a thriving family-owned, Colorado institution that began in 1994 and has grown to include: a European-style, artisan bakery, Izzio and sister brand, Dimmers, a catering company Etai's Food and restaurant chain Etai's Bakery Cafe. Whether you’re looking for a quick bite, gourmet breads or pastries to complement an at-home meal, or to enjoy a leisurely meal, you can expect superior ingredient quality, culinary creativity and excellent customer service. After 20 years of serving Colorado, we are extremely excited and proud to announce our new company names: Etai's Catering, Etai's Bakery Cafe and Izzio Artisan Bakery. The artisan bakery is now “Izzio,” inspired by head baker, Maurizio Negrini. The cafes and catering business are jointly called “Etai’s” after our co-founder and now CEO, Etai Bar-on. The parent company for all three brands is now "U Baron Group." In 2012, we sold our granola and gluten-free businesses, as well as our company name, Udi’s, to Boulder Brands. So, earlier this year, we asked our loyal fans and members of the food community to help us find our company’s new name. Thousands of entries were submitted. Then we chose the three finalists we felt were most relevant to our brand and to our rich family heritage. Thank you so very much to everyone who submitted entries and who voted on the finalists. It was our fans who encouraged us to adopt not just one new name, but three.