U-Label

Empowering a digital future : U-label makes it easy for wine and spirits companies to access digital technology and share with consumers relevant information on their products.U-label makes it easy for wine and spirits companies to access digital technology and share with consumers relevant information on their products. Our Vision : U-label was created on the idea that digital information was key to create an authentic relationship between companies and consumers based on the share of relevant and transparent information. However, we quickly realized that digital information could only work if it was easily accessible and harmonised in its content so that consumers could get the best of it. U-label platform project was born. What we do : We build technology to make sure the any wine and spirit company could start its journey towards digital transformation of consumer information by having access to the necessary IT and legal expertise. We create a fair and transparent digital environment for consumers to have access to relevant information on the products they wish to buy. Our partners : Because of its complex nature, the U-label platform project required specialised expertise in the IT and digital field, but also an in-depth knowledge of the European legal framework for wine and spirits products, which are at the very heart of the initiative. U-label teamed up with the EU associations representing respectively the European wine companies (CEEV) and the European spirit drinks producers (spiritsEUROPE).